Richard Breunig founded Priority Int’l Animal Concepts (Priority IAC), Inc. in 1998. To date, Priority IAC, Inc. is the only company bringing the fields of microbiology and novel nutrition together for animal health; as well as, providing a more cost effective and easier approach to nutrition.  Priority IAC is a farm-developed concept, family-owned company bringing this technology directly to producers, rather than a corporate top down model.

Priority IAC maintains a research and product development mentality that starts on the farm. Priority IAC provides education on how each branded strain of Smart bacteria works.

Breunig has spoken about Priority IAC’s work bringing the fields of microbiology and nutrition together; presenting his work throughout the United States plus Australia, Mexico, and the Middle East. A self-taught entrepreneur, Breunig’s broad experience gives him the expertise to work with a variety of animals.

Before starting Priority IAC, Breunig managed Clover Mist Farms, a dairy focused on health, production, and genetics. He bred more than 100 Excellent scored cows and was recognized as one of the best type herds in the nation. D-R-A August EX-96 4E called Clover Mist Farms home and is the Patron of Priority IAC. In 1995, Clover Mist was the first dairy to receive the Wisconsin Governor’s Export Achievement Award.

Richard Breunig and his wife, Cynthia, Priority IAC partner and Vice President; live near Manitowoc, Wisconsin.

Our Story

3504 County Road CR | Manitowoc, WI 54220

1-888-444-2030 | 920-682-0264
Fax: 920-682-1155

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